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Journal of Sales, Service and Marketing Research

JSSMR is a peer reviewed Biannual Journal which provide platform to Researchers, Academicians, Scholars, Professionals in the field of Management to promulgate their Research/ Review/ Case studies in the field of Sales, service and marketing research. We provide a platform for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising

  • Education based marketing
  • Marketing career resources
  • Ethical Sales Practices / Business Ethics
  • Branding
  • Positioning
  • Digital marketing
  • Customer experience-feedback/review
  • Emerging theory, ideas, strategies and Application of marketing
  • Customer loyalty
  • marketing segmentation and targeting
  • customer value modelling
  • Consumer protection law
  • e-commerce