Journal of Sales, Service and Marketing Research

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About Us

It is a peer-reviewed, bi-annual journal dedicated to the rapid publication of high-quality research in the field of sales, service management, and marketing. Published by MAT Journals Pvt. Ltd., this journal serves as a platform for scholars, researchers, and professionals to share advancements and practical insights across various aspects of sales strategies, customer service, marketing technologies, and consumer behavior. The journal welcomes original research articles, comprehensive review articles, and detailed case studies that explore both the theoretical and practical dimensions of the field.

Aim

JSSMR aims to publish high-quality research articles, review papers, and case studies that explore the theory, development, and practical applications of sales, service, and marketing strategies. The journal emphasizes interdisciplinary research, focusing on advancements in consumer behavior, sales techniques, service excellence, and marketing communications.

Focus and Scope

Sales Strategies Customer Relationship Management (CRM) Service Excellence Consumer Behavior Marketing Communications

Digital and Social Media Marketing Brand Management and Positioning Sales Performance Advertising and Promotion