International Journal of Consumer Behaviour and Experience Management

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About Us

IJCBEM is an international, peer-reviewed journal published by MAT Journals Pvt. Ltd. dedicated to advancing research on consumer behaviour, customer experiences, and the management of consumer–organization relationships. The journal provides a multidisciplinary platform for researchers, academicians, practitioners, and industry professionals to explore emerging consumer trends, decision-making processes, market experiences, and innovative approaches to customer and experience management.

Aim

The journal welcomes original research papers, review articles, conceptual studies, case studies, empirical research, and short communications addressing contemporary issues in consumer behaviour and experience management. Particular emphasis is placed on research that integrates consumer psychology, marketing, service management, and emerging marketplace trends.

Focus and Scope

Consumer Behaviour and Decision-Making Consumer Psychology and Motivation Buying Behaviour and Purchase Intentions Customer Experience and Experience Management Customer Satisfaction and Loyalty Consumer Engagement and Relationship Management Brand Experience and Consumer Perception Digital and Online Consumer Behaviour E-Commerce and Social Commerce

Social Media and Influencer Marketing Experiential and Digital Marketing Consumer Analytics and Personalization Artificial Intelligence and Technology in Consumer Experience Sustainable and Ethical Consumer Behaviour Cross-Cultural and International Consumer Behaviour Retail and Service Consumer Behaviour Tourism and Hospitality Consumer Experience Emerging Consumer Trends and Consumption Patterns